Massive brand awareness with $0 ad spend

Hummusbar is healthy fast food restaurant chain in Sofia, Bulgaria. Their mission is to create food people love and want to come back for.

Client

Hummusbar

Industry

Food

Scope

Campaign, Social media

Date

June 2023

Organic
strategies

Objective
When the client came to us, they wanted to strengthen the brand’s connection with its audience, increase brand awareness, and ultimately drive business growth through social media. We decided to leverage organic strategies to create an engaging and authentic digital presence, particularly on Instagram and TikTok.
sketches
behind the scenes
interviews
day in the life
memes

Our main goal was to create content that is authentic and builds trust and loyalty.

Fostering connections
To achieve long-term brand awareness and engagement, we strategically chose an organic-only campaign rather than relying on paid promotions. We used video formats that tend to stick in the minds of consumers, fostering better brand recall when they think about food options in Sofia.
Outcome

Our partnership with Hummusbar showed the power of organic social media. The strategy propelled an exponential growth in audience reach across platforms, with a substantial uptick in followers, likes and shares. Hummusbar witnessed a remarkable increase in sales, attributing a significant portion to our intensified social media presence.

370K+

Views across all social channels

1M+

Impressions across all social channels

4.5%

Engagement rate

0$

Spend on ads

22

Pieces of video content

Testimonial

“Individual approach, quick communication, good ideas and fast execution. We recommend!”

Nikolay Shopov
CEO
2 client slots open for Q3

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