How we transformed a local farmer into a premium brand
Tasev is a brand that produces and delivers the finest quality fruits and vegetables. They have full commitment to freshness, sustainability and excellence.
Client
Tasev
Industry
Food production and distribution
Scope
Visual identity, Print design
Date
April 2024
Identity with
a purpose
Known for producing and delivering the highest quality fruits and vegetables, the owner of the brand wanted an identity that would make it stand out in the market while staying true to its essence. Our job was to create a brand identity that communicates the brand’s commitment to quality, freshness and sustainability.
Inspired by the brand’s dedication to natural growth and sustainability, we designed a logo that is minimal yet meaningful. The logo symbol is composed of four leaves, representing the early stages of plant life.
We implemented design principles that evoke a sense of nature and sustainability. The colour palette, a combination of earthy greens and neutral tones, and the clean typeface provide balance that reinforces the brand’s premium positioning in the market.
Tasev’s identity seamlessly translates into the real world, ensuring strong and cohesive presence. The thoughtful balance of the brand elements creates a refined and trustworthy visual language that reflects the brand’s core values.
The new identity positioned the company as a standout in a competitive market, making it recognisable in the stores. Our work helped the client go beyond being a supplier—they became a brand associated with trust, freshness and excellence.
To protect the vision and ensure its integrity, we registered the brand as a trademark in Bulgaria.
100%
Shifted market perception towards the brand
75%
Boost of brand recognition within the first 6 months
35%
Increase of repeated customer engagements
“We are extremely satisfied! Hristo and his team are correct, accurate, fast and creative! People with great potential, for whom this is not a job, but a vocation!”
Inspired by what you’ve seen?
Let’s create something just as impactful for your brand. We work with a small number of clients at a time to deliver focused, high-quality results.
Turning a hidden venue into Sofia’s most booked event space